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Ground-breaking 4K Pro Ultra HD TVs lead the way as Panasonic’s 2017 LED TV line-up puts HDR centre stage

Ground-breaking 4K Pro Ultra HD TVs lead the way as Panasonic’s 2017 LED TV line-up puts HDR centre stage

Panasonic is delighted to unveil its 2017 line up of LED TVs including 4K UHD and Full HD models. Designed to complement Panasonic’s new line-up of 4K Pro Ultra HD OLED TVs, the latest generation of LED models feature next-generation processing, enhanced LED lighting and the latest LCD panels.

Not content with making performance refinements, Panasonic has also increased the use of premium materials and innovated to offer more stylish and more flexible design throughout the range, including adaptable stands that cleverly offer multiple placement options.

HDR for today and tomorrow

High Dynamic Range (HDR) is vital for revealing fine detail (especially in scenes that have a mixture of the darkest and brightest of content) and for reproducing colours as accurately as professional movie making equipment. With HDR-Multi support, all models are equipped to show HDR10 content from Ultra HD Blu-ray and online streaming services and are ready to show HDR quality broadcast content from launch thanks to Hybrid Log-Gamma (HLG) support (expected later this year).

All of Panasonic’s 2017 4K TVs will support 4K HDR streaming from Netflix, Amazon and YouTube.

Bigger, faster screens across all models

The spectrum of screen sizes ranges from 40-inch to 75-inch across the 4K models. These comprise the LED flagship EX750 in four screen sizes, the high-end EX700 in four sizes and the EX600, also in four sizes. Full HD models (ES500 and ES400) also enjoy faster panels, elegant design and smart connectivity.

Meeting the HDR Demands of Gamers

With HDR gaining traction on 4K games consoles, Panasonic’s fastest-ever 4K HDR Gaming mode critically meets the demands of the most proficient of gaming enthusiasts. Input lag on all 4K LED TVs has been substantially reduced to improve performance when playing 4K HDR games, especially those with fast movement that require quick reaction times.

EX750: Next-generation, ultimate picture quality true to the filmmakers’ vision

The 2017 UK LED range is headed by the EX750 flagship model and is available in 75-inch, 65-inch, 58-inch and 50-inch versions. It features a new Cinema Display designed to show exactly what the filmmakers intended by combining wide cinematic colours, enhanced local dimming for inky blacks with subtle gradations, and outstanding levels of brightness.

Proudly bearing its 4K Pro HDR hallmark, the EX750 has a Super Bright panel with Supreme Contrast and is powered by the same Studio Colour HCX2 processor as Panasonic’s pro-grade OLED TVs. Benefits of the newly developed processor, which has been tuned by experienced experts at the Panasonic Hollywood Lab, deliver the most accurate colours ever thanks to a colour-correcting system which includes the use of professional 3D Look Up Tables. As with the OLED models, every brightness step has a complete database of colours stored on the processor to ensure that the most accurate colours are always displayed, even with the most challenging of material.

Thanks to the Studio Colour HCX2 processor, picture quality is boosted by Digitally Enhanced Local Dimming of the LED backlighting, which combines fine control ofthe physical backlight operation with additional processing to deliver better localisation of black levels and class-beating HDR images. The EX750 also includes Panasonic’s all-new HDR Brightness Enhancer feature designed to optimise HDR picture quality in brightly lit rooms. Dark scenes, which can be difficult to see in these conditions, are optimised so as to increase in the luminance of their low brightness areas, thus allowing the scene to be enjoyed as it was intended, even in a brighter environment.

The EX750’s super-fast panel with 2,400Hz processing is equipped to eliminate distracting judder from fast moving scenes such as sports and action movies and display them with ultimate clarity and smoothness.

All EX750 models have been crafted using the same Art & Interior design ethos as Panasonic’s flagship OLED TVs that succeeds in being both stylish and unobtrusive. Panasonic has pushed the envelope of design even further with its innovative ‘Switch Design’. It allows the 50-inch and 58-inch model’s screens to be fixed in any one of four vertical positions for a freestanding or cabinet mounted design solution, while a swivel option on the 50-inch, 58-inch and 65-inch models gives even more flexibility for achieving the perfect viewing angle. The ‘Switch Design’ incorporates a cable management solution which ensures all wires are neatly hidden from view in the standl’s central pole.

Operating the EX750 is a pleasure thanks to Panasonic’s My Home Screen 2.0 interface that features clear, colourful icons in a dynamically responsive carousel. It’s easily customisable and provides a quick and intuitive means of finding content from multiple sources such as broadcast channels, web pages, apps and external devices. New features include favourites folders for multiple users, a My App button on the remote that can be customised for faster access to favourite content, and a revamped Media Player app that supports 4K HDR10 and HLG content playback.

EX700: Amazing 4K HDR images and a unique design

Available in 65-inch, 58-inch, 50-inch and 40-inch screens, the high-end EX700 4K HDR series boasts fast 1,600Hz processing for excellent picture quality and flicker-free, clear motion. Local dimming married with a Bright Panel, Brilliant Contrast and new Advanced Colour Processing ensure that the EX700 can both process and display a truly natural HDR picture from HDR10 and HLG sources with exceptional colours and particularly impressive levels of detail in both high-brightness areas and dark shadows.

With a fetching Art & Interior frame that’s fashioned in premium metal, the EX700’s ‘Switch Design’ also allows the user to adjust the stand to be set to the full width of the TV or used in a narrower setting according to the width of the table top or cabinet in the home. The elegantly curved stand can even be reverse-orientated according to aesthetic preferences, giving users four different design settings to choose from. Like the EX750, the EX700 boasts Panasonic’s user-focussed My Home Screen 2.0.

EX600: Bigger and faster than ever, and now with HDR

With a High Contrast panel, Advanced Colour Processing, high brightness and adaptive backlight dimming on the EX600, for the first time Panasonic now offers the benefits of HDR on all of its 4K screens. The EX600 series will be available in 65-inch, 55-inch, 49-inch and 40-inch screen sizes. With fast 1,300Hz processing the EX600 is adept at handling fast-moving action scenes. The EX600 has My Home Screen 2.0 on board for ease of use, while a new Art & Interior frame is elegantly crafted with a Switch Design pedestal on the 65-inch, 55-inch and 40 inch versions that, like the EX700, allows the stand width to be adjusted according to preference.

ES500: Full HD with refinement

Headlining the Full HD line-up, the ES500 offers fast, 600Hz processing for smoother action images and is available in 24-inch, 32-inch, 40-inch and 49-inch incarnations. Improved design is also a significant feature, with a premium-quality metal stand and elegant new Diamond Cut bezel that lends the ES500 an air of refinement deserving of its smooth, bright pictures.

ES400: A bright picture and easy-to-use smart features

With adaptive backlight dimming and a 400Hz High Contrast panel, the ES400 delivers deep blacks in dark scenes and plenty of punch in bright scenes. It also allows you to stream TV elsewhere in the home for viewing on a smartphone or tablet.

(UK only): For UK users there is a new version of Freeview Play, featuring new search/recommendation tools and Panasonic’s uniquely developed Quick Look Guide that shows past, live and future TV programs for the current channel. Also included are live thumbnails of what’s showing on other channels.

Panasonic LED TV line-up Summary:

EX750: Premium Picture Quality With “Swivel & Lift” Design (75-, 65-, 58-, and 50-inch)

  • 4K UHD LED TV with 2400Hz (BMR) – cutting-edge Cinema Display for premium picture and motion quality
  • Studio Colour HCX2 Processor – professional 3D look-up tables deliver accurate colours for Hollywood Cinema Experience
  • Super Bright Panel – high transmittance panel with ultra-efficient backlight produces clear bright images in HDR
  • Enhanced Local Dimming – rich gradation thanks to high quality backlight control and targeted optimization
  • Switch Design – gives you flexibility and harmony for your lifestyle thanks to a unique, “Swivel & Lift”*1 stand and display

*1 Lift function is not available on 65”, swivel and lift function is not available on 75”

EX700: Outstanding 4K HDR Images Meet Elegance and Flexibility (65-, 58-, 50-, and 40-inch)

  • 4K UHD LED TV with 1600Hz (BMR) – high-performance panel delivers smooth motion clarity and supreme performance
  • Wide Colour Spectrum – a wider colour range lets you experience more natural scenes and an enhanced viewing experience
  • High Dynamic Range (HDR) – get ready for life-like images that are much closer to the way your eyes see the real world
  • Local Dimming – rich gradation thanks to high quality backlight control and optimization
  • Switch Design – gives you flexibility and harmony for your lifestyle thanks to a smart, adjustable stand*1

*1, two styles for 40”


EX600: Brilliant 4K HDR Images and Flexible “Switch” Design (49-, and 40-inch)

  • 4K UHD LED TV with 1300Hz (BMR) – advanced 4K panel for excellent picture quality and clear motion
  • High Dynamic Range (HDR) – get ready for life-like images that are much closer to the way your eyes see the real world
  • Adaptive Backlight Dimming – enjoy crisp dark scenes and high contrast thanks to the constantly optimised backlight
  • Switch Design – gives you flexibility and harmony for your lifestyle thanks to a smart, adjustable stand*1
  • My Home Screen 2.0 – intuitive easy-to-use interface with powerful media player

*1 Depending on screen size, two styles for 40”

ES500: High Contrast Images with Extensive Smart Functionality (49-, 40-, 32-, and 24-inch)

  • Full HD*1 LED TV with 600Hz (BMR) – high-speed panel for great motion picture quality
  • Swipe & Share – share and stream pictures, movies and music from your iOS and Android smartphones via the Panasonic TV Remote 2 app
  • Adaptive Backlight Dimming – enjoy crisp dark scenes and high contrast thanks to the constantly optimised backlight
  • My Home Screen – customise the start-up screen to quickly access your favourite apps or the App Market
  • ES503 version will also be available in the UK including FreeSat and 800Hz BMR

*1 Depending on screen size, 24” and 32”: HD Ready

ES400: Full HD Smart Entertainment with Classic Design (49-, 40-, and 32-inch)

  • Full HD*1 LED TV with 400Hz (BMR) – enjoy clear motion quality and bright picture in Full HD resolution
  • Swipe & Share – share and stream pictures, movies and music from your iOS and Android smartphones via the Panasonic TV Remote 2 app
  • Adaptive Backlight Dimming – enjoy crisp dark scenes and high contrast thanks to the constantly optimised backlight
  • My Home Screen – customise the start-up screen to quickly access your favourite apps or the App Market

*1 Depending on screen size 32”: HD Ready

2017021601 / 22.02.2017 / Smartphones / PANASONIC /
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Global sources Consumer Electronics Hong Kong, 11.-14.10.2018
electronicAsia, Hong Kong, 13.-16.10.2018
Hong Kong Electronics Fair, 13.-16.10.2018
Hong Kong International Lighting Fair, 27.-30.10.2018
Hong Kong International Lighting Fair, 6.-9.4.2019
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